013: Tom Davis – Thomas Creek Brewery

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Episode 013:

  • Tom Davis is the owner, brewmaster and brewery manager of Thomas Creek that started in 1998. Tom started home brewing at an early age then venture into commercial brewing at a local Greenville brewpub before starting Thomas Creek which is now one of South Carolina’s largest breweries.

Worst Business Moment:

  • The largest single hit to Thomas Creek back in the early days was realizing that all distributors were NOT created equal and the beer simply isn’t going to sell itself…….and its been kind of a long uphill battle to recover.

“Light Bulb” Moment:

  • One of Tom’s first sales people came to Tom and said “You need to make a red ale…” Tom’s response was “Killian’s is everywhere, how are we going to compete with that?”  Fast forward a year or sold later and that “Aha” moment happened……Someone came in and said “You make the Killian’s Killer, don’t you?”

Best Advice Ever Received:

  • “Do your own selling”

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