014: Gregg Berman – Clown Shoes Beer

Episode 014:

  • Gregg Berman is the founder of Clown Shoes Beer which started brewing in 2009. Clown Shoes came about when a liquor store owner loved craft beer so much that they decided to venture out, develop a brand and make their own beer.

Worst Business Moment:

  • While Clown Shoes has been very fortunate over the years with no major setbacks, they have had a couple of frustrating situations including getting sued by another company due to a name they were using for one of their beers.  While this wasn’t a high point for Clown Shoes, they changed the name, poked a little fun at the legal system and were able to get some good publicity out of the deal.

“Light Bulb” Moment:

  • The realization that Gregg could actually start a craft beer brand was the first “light bulb” moment for him……but so was going national.  The moment Gregg realized that people might enjoy his beer in other states and when he started researching this possibility was another pretty big “Ah-ha moment” for Clown Shoes as well.

Best Advice Ever Received:

  • “Be sure you work with people who pay their bills”


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