019B: Robbie O’Cain – Starr Hill Brewery (part Two)

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Episode 019 A&B:

  • Robbie O’Cain is the Brewmaster at Starr Hill Brewery which started in September 1999 .  As the second oldest craft brewery in Virginia, Starr Hill has been a pioneer in the industry and has helped lay the ground work for the growing craft beer community in the region.

Worst Business Moment:

  • When you put your heart, soul, blood, sweat and tears into a business, it hurts when others don’t feel the same way.  One of the low points in business for Robbie is when some employees didn’t believe in the direction the brewery was going and in what the brewery was trying to achieve.

“Light Bulb” Moment:

  • Your flagship product that makes up 30% of your sales is doing great, but you have a “light bulb” moment that things really need to change….everything from packaging to recipe!  Scary as all get out, but you know you have to do it…….that is what Starr Hill experienced not too long ago.

Best Advice Ever Received:

  • “Create your own luck through HARD WORK! “

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