021: David Valentine – Rethink Creative Group


Episode 020:

  • Episode 020 is a slight departure from our normal podcast of interviewing brewery peeps.  This episode features David Valentine of Rethink Creative Group based in Dallas, TX.  Rethink is a full service creative agency and David is a co-founder and the Chief of Dream

Topics In This Episode Include:

  • The importance of  a brand presence, packing, name, logo, etc.
  • Why you MUST tell your story and how…….
  • Consistency of both message and delivery and why its so valuable
  • Can a brand stand on its own or do you need a “face” to your brewery?
  • How best to refresh a brand and/or completely re-brand yourself.
  • What packaging flies of the shelves?


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