- Episode 020 is a slight departure from our normal podcast of interviewing brewery peeps. This episode features David Valentine of Rethink Creative Group based in Dallas, TX. Rethink is a full service creative agency and David is a co-founder and the Chief of Dream
Topics In This Episode Include:
- The importance of a brand presence, packing, name, logo, etc.
- Why you MUST tell your story and how…….
- Consistency of both message and delivery and why its so valuable
- Can a brand stand on its own or do you need a “face” to your brewery?
- How best to refresh a brand and/or completely re-brand yourself.
- What packaging flies of the shelves?