024: Scott Hovey – Adelbert’s Brewery

Episode 023:

  • Scott Hovey is founder and brewmaster of Adelbert’s Brewery which started back in 2012 as a tribute to his late brother, George Adelbert Hovey.  Scott was a passionate home brewer for years before starting his brewery and believes in brewing beer that he likes to drink.

Worst Business Moment:

  • A seasonal sales cycle can be tough on cash flow, add some change and things really get interesting. During a recent transition from self distribution to going with a distributor new sales took a nose dive as retailers worked through the inventory they already had on hand, coupled with a traditionally slow seasonal period for the brewery.  While sales went down, expenses did not and caused a stressful strain on cash flow.

“Light Bulb” Moment:

  • Scott has had several light bulb moments over the years…..One is getting into cans! Other “light bulb” moments have been in hindsight, in what the general public will actually like.  Scott said “You just never know what’s going to resonate with people and you have to be open to some experimentation and thinking out side the box.”

Best Advice Ever Received:

  • Plan for the unexpected……especially financially.


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