028: Aaron Morse – Dark Horse Brewing Co.

Episode 028:

  • Aaron Morse is the CEO and Owner of Dark Horse Brewing Company in Marshall, MI.  Aaron started Dark Horse in early 2000 and lets just say that traditional, cookie-cutter and conformist are not words that you would use to describe Aaron or his brewery.

Worst Business Moment:

  • The first 5 to 7 years in the life of a brewery are tough and cash is huge.  The roller coaster of cash flow is one of those things that keeps you up at night with your stomach in knots wondering where you are going to come up with the cash to pay this bill and that bill.

Other Cool Stuff Dark Horse is Doing:

  • General Store
  • Motorcycle Shop
  • Skate Shop
  • Woodworking Shop (Making furniture out the aging barrels)
  • Maple Syrup & Cider Company
  • Honey Company
  • Fruit Farm with 13 acres of Hops
  • Bakery
  • Candy Shop
  • Roaster & Coffee House
  • Creamery
  • and coming soon, cabins so you can hang out for days!!

Best Advice Ever Received:

  • “Shut your mouth and listen”


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